As business owner of Anglia Counselling, and innovative creator of the In Case of Emergency (ICE), I’m a keen social media player. Here I examine a contentious Twitter App whilst considering a solution to a growing issue. What happens to your social media account when you are no longer around?
In 2013, LivesOn were a company planning to launch a service intended to Tweet on your behalf following your demise. The software analyses users’ Twitter feeds to learn their likes, tastes, and syntax – so it can continue to post on your behalf after demise. It’s not the first, with the platform Deadsoci.al, launched in 2012 that allows users to preload messages and updates to be posted after your death.
Almost three years ago, one of my social media connections died suddenly in a tragic accident. A year passed and this connection and her lovely image still appeared in my social media platforms as ‘someone like me‘, or ‘who to follow’ – and so on!
The feelings I had about this were mixed; on the one hand, I wanted to remember them, be reminded of them on occasion. On the other hand, I was upset, and left wondering where the responsibility lay with closing her social media accounts, and if that’s what her loved one’s wished! What did they want?
#SMAP – Social Media Appointed Person
Reflecting on this again, I thought of a potential opportunity to manage this in future by offering and sharing a planned response that will reduce some of the pain for similar situations in the future:
- SM Account Holder = Who in advance of their sudden, unexpected death – provided an advanced directive around whether to keep SM accounts ‘open’ – where permissible; or where all, or selected accounts are to be closed.
- NOK = is an agreed facilitator and who may accept contact from the AP – where agreed – for the purposes of the AP providing support in regards to the deceased’s social media ‘estate’. The Next-Of-Kin (NOK) will have been made aware of the wishes expressed by the SM account holder, whether accounts are to be closed, etc.
- AP = Appointed Person has agreed to be the facilitator at the behest of the SM accounts holder. The AP has agreed to exchange email and phone contact details and share copies of the advanced wishes. The AP will act only on the NOK’s wishes regardless of whether they are outside of the SM accounts holders wishes, except where challenged in law.
As with my ICE program, ideas that empower (are cost-neutral to implement and that encourages the facilitator to choose) is, in my opinion, critical.
There are number of similar options being offered and often attached to the services provided to maintain your presence when you no longer physically exist. However, these are all well and good if you wish to continue on in some way after your life has ended, but what if you don’t, and even more importantly, who knows when your time will be up? What you pre-plan today for your messages will be outdated either when you die, or will become so.
What are your thoughts? Will you LIKE or Tweet after your demise? Will you organise arrangements so your social media accounts can be managed, be that closed or maintained?
Finally, will you know or are prepared to accept the responsibility to contact all the social media platforms to notify the fact of death and all that goes with that?